You’re NOT a Creator, You’re a Business Owner!

I know, it doesn’t sound as exciting but stay with me …

Photo by Sirisvisual on Unsplash

I’ve been serious about posting on Medium in 2023 and I’m content with how it’s going.

• This month has seen the biggest growth of followers, by 56%.
• November has been my best earning month by 761%!
• My story views have never been higher!

So what has changed?

Firstly, consistency. I’m working to write most days with a transition to every day.

Secondly, I’m working to write about stuff that will help others.

Finally, and most importantly, I’m treating my work like a business — delivering value for money.

In my 9–5, this is a basic requirement.

I work with people, helping them make changes to improve their systems, processes and business effectiveness. If I didn’t, I’d be fired.

Writing, for me, is no different. It’s work. It’s a business. My followers are customers. I need to deliver value.

The 4 Ps

If I go waaaay back to my marketing days, it was all about the 4 Ps:

• Product
• Place